Posts Tagged 'big spaceship'

new sl splash page

finally saw the new sl site and it looks good! the sl blog gives more info here. as we said earlier, these types of moves are necessary for sl to stay out in front of the inevitable competition out there.  sometimes we get frustrated with Linden Labs (hard not too when it almost makes us go broke and we lose weeks of planning – both on the business front as well as time terraforming) BUT . . . in reading the book The Making of Second Life.  when you read it you realize that Linden Labs is making it up as they go along.  and that makes senses, who do they have to follow?  they are the leader in virtual worlds and moves like the website redesign are vital to stay fresh and drive new users

however, as flash people since 1999 or so, the page is not innovative (but still great).  it is reminiscent of the Barney’s sliding menu of like 2003.  everyone in the flash world went nuts for the sliding side to side action back in the day.  this is an oversimplification of what big spaceship has built so far, but for old timey flashers like us, it was not very “ooh and ahh”  :p

still well done though and should create a little bit of buzz (although we are fans of uber simplified interfaces – think Google)

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Linden Labs continues to push forward

eager anticipation for the new sl web page by big spaceship! the initial user experience is super critical, in fact, a person makes up their mind about a website in a few milliseconds.  of course, sl is diff than a normal site cuz most peeps are specifically going there to try sl

but those first few milliseconds do affect the impression a new person forms of sl. why does it matter?  and why are they doing this and not working on the viewer? 

it matters for the overall success of SL and it’s naive to take a simple approach and think that the viewer is not being worked on.  as a biz, Linden Labs works on many, many fronts.  from the viewer to the way peeps communicate on the sl site to pricing to this, and way more

and in this economic time it would be easy for them to say “stop” we can’t spend right now, but the successful companies continue to move forward and that says a lot about Linden’s vison and passion.  and you can’t beat passion

so hats off to LL and they are working on ensuring they stay number one in virtual worlds  =D


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