Posts Tagged 'doshdosh'

Setting Up Yourself for Branding

well, that may be an ambitious title, but here are a few of the places that you may consider setting up accounts for online branding.  by no means is this complete or an endorsement of these sites.  inspiration is drawn from Maki at DoshDosh and she is the expert for sure.

so just a collection of links and brief rationale . . .

Yahoo email – always available, even if you have your own domain, it’since to have something that is practically always up.  then maybe use it as your login for the following accounts.  also will be your Flickr login.  try for a name that you can use as your screen name in the following accounts

Google email – same reason as above.  plus they have a nice online calendar and groups you may want t use. and analytics, the google analytics are a must

WordPress – well there are many, just happens to be the one we use and it is really easy to use and supports lots of third-party stuff (like flickr).  this will also allow you to use openID for blogging

Twitter – yep, it really does work and if you have a domain, you can put it on there and help keep your content fresh

Flickr – if you have a Yahho ID, it’s easy and fast.  don’t think you need to post pics? if you want to brand, you may be suprised at what might work as pics for you.

Gravatar – globally recognized avatars will make sure that your little branded avatar pic is displayed on responses

PayPal – well might as well do it.  it’s used by many sites and is easy once setup. try using the same name for all of these accounts.

YouTube – even if you don’t post vids, you may want to comment on some that have to do with your branding, so might as well use the same names as above – same as above, but allows for higher quality posting, also free or paid

LinkedIn – if it’s professional branding this might fit.  does not for us but it’s a good social network

FaceBook – same as above and more contemporary than MySpace (opinion).  again, not so much for us, but a valuable tool for the right reasons

CafePress – o_O   well ya never know, maybe you need something printed up for your branding?

there’s lots more, but this is a start.  then ya just need to get involved in the community.  blog, answer blogs, join groups, be active.  good luck  :)


Time to get it in Gear

just been stabbing at the blog and it’s time to get more steady with it. can’t recommend Maki over at enough

tremendous knowledge and real guidelines for putting what she says into action. i am impressed at what Twitter has turned out to be for our purposes. in fact it’s a little too much info. but that is coming from what I like to call the website paradigm

most peeps (and I mean like corporate sectors) like to control the information they have online with a very strict hand. that is understandable with an “old word” view. tantamount to when all information was via printed material. and for years, that model worked on the web. however, the advent of social networking and massive image and video sharing sites has shown that the web can be far more that a copy of printed material.

why not leave a blog wide open on a corporate site? people get it that there will be bashing. one example, this weekend Second Life went down due to ISP issues. it was not in their control at all (even mapquest croaked for us on the east coast). now SL has a blog to keep users informed on these events. however, they shut down comments on that post after only one made it in. what a great traffic tool that was for the one comment. she has a blog and ended up getting the sl comments *wish i had been on the ball*

that is one fine example of my thoughts on leaving the blog open and not treating your online presence as a print piece. sure, there were a lot of negative rants about the sl closure, but there was some well thought out counter comments to those. why not let those live on the sl blog? people get it now, that there will always be detractors and that is just a part of a social web.

allow the web users to get whatever content they want, don’t limit it to what you think they want. what might be trivial to you may be what they are looking for. i don’t mean put out your finances or confidential info, but puut out more than you think and let the user decide what they want or need.

that’s why we Flickr so much. we know that most images will never get looked at. but maybe someone was wondering how we made a hole through a sim terrain. that happened this morning, I was asked via IM how we did that to create the Enerville Fallout Shelter. and although not a difficult thing to do, why not put the proverbial “one pic is worth 1000 words” image up to share? i was able to quickly pass the url of the way we did it and received a thanks.

that’s what it’s all about to us . . . collaboration. whether isl or on the web, it’s one world filled with peeps that have similar dreams, aspirations and fears. while our presence isl will not save the world, maybe it helps a few peeps out with trivial matters and maybe those peeps will affect a greater change.

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